IABA is delighted to partner with Branding Sport, industry leaders in sports branding, to develop a new brand identity that reflects the pride, passion, and spirit of the boxing community.
We are looking for members of the Irish Boxing Community to take part in some research and discovery – including 1-to-1 Zoom interviews and online surveys.
If you would like to play a part in developing our new identity, please complete the link and the team at Branding Sport will be in touch. Register to take part here
The Irish Athletic Boxing Association (IABA) announced the launch of this major initiative to develop a new brand identity that reflects the pride, passion, and spirit of the boxing community on September 4th
One of the key outcomes from the member consultation process for the In Your Corner strategic plan was a clear call for a refreshed brand identity — one that tells the world how proud we are to be Boxing People.
To bring this vision to life, the IABA has engaged Branding Sport, industry leaders in sports branding, to collaborate with clubs, coaches, boxers, officials, elected leaders and fans in creating something truly unique for the boxing community.
“This project is about more than just a logo — it’s about celebrating who we are and where we’re going as a sport,” said Gary Stewart, CEO of the IABA. “We want everyone in the boxing family to have a voice in shaping the identity that will represent us for years to come.”
Branding Sport have an impressive portfolio, devising new identities for the Olympic Federation of Ireland, Squash Ireland, and Sport Ireland.
Members of the boxing community are invited to stay informed about the project and get involved in upcoming opportunities to contribute by subscribing to the IABA’s new weekly newsletter, The Round Up. Read this week’s edition, and subscribe, here